Fans of the $1-per-night kiosk DVD rentals will have to shell out more money for new releases -- if they want to see them the day they come out. The Los Angeles Times has reported that 20th Century Fox signed a content distribution deal with NCR Corp., which operates kiosks under the Blockbuster brand, that will test prices higher than $1 per night for new releases the day they come out on DVD. According to the agreement, premium prices will be tested under the assumption that the public is willing to pay to be first in line to see new DVDs. When 28 days have elapsed after a DVD's initial release, Fox will then provide the DVDs for rental at $1 per night. It's a similar deal to the one Universal Pictures signed with NCR last month.
After you've eaten the last burnt hockey-puck hamburger and watched as one of your neighbors nearly decapitated himself setting off the fireworks he bought on his last trip to South of the Border, it's time for the real Independence Day fun to begin! Escaping to the movies is a great way to cool off when you're ready to take a break from the beach -- and there's no risk of getting a sunburn.
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