This particular promotion is called a "motion poster," which is a movie poster that morphs. In it, we see a golden pin on fire. The pin is worn by Katniss Everdeen (played by Jennifer Lawrence), a 16-year-old girl who is selected to compete in a tournament where 24 teenagers fight to the death.
Check it out below.
What do you think of this fiery 'Hunger Games' poster? Are you excited for the movie?
[via Yahoo! Movies]