Netflix

The new age of technology has opened up new waves to deal with romantic ruptures. Whereas in 1952 Hank Williams wrote and recorded 'Your Cheatin' Heart,' 50 years later Mark Zuckerberg (Jesse Eisenberg) angrily blogged about his girlfriend Erica (Rooney Mara) dumping him, as recreated in 'The Social Network.' And we know where that led. But that feels positively Old School compared to what one cuckolded boyfriend recently did to strike back at his sure-to-be ex: He fouled up her Netflix account.

Call it 'Your Cheatin' Queue.' The disgruntled boyfriend posted a screen shot from his girlfriend's Netflix account with the caption "My girlfriend cheated on me, so I rated movies in her netflix account until I reached the desired result." As a result, Netflix now tells this woman that they think she'll love watching 'The Scarlet Letter,' 'Unfaithful,' 'Indecent Proposal,' 'Whore' and 'Slutty Summer.' We're not sure how 'Bambi' ended up in there (in the full-size image) -- are we missing a hidden message in the classic Walt Disney family film?

Netflix has been honing its recommendation algorithm over the years. They even sponsored a contest to improve their so-called "Cinematch" technology, with a huge monetary prize awaiting the winning coders. Beyond the algorithm itself, however, the recommendation system depends upon Netflix users rating movies; the more movies you rate, the more accurate the recommendations.

But if you've ever felt that Netflix's recommendations weren't very useful, would rating more movies help? According to The Atlantic, the typical Netflix user rates about 200 movies and TV shows. By contrast, a small percentage of users (nearly 150,000) have rated more than 5,000 items, a tinier percentage have rated more than 20,000, and several hundred people have recorded more than 50,000 ratings. The results still varied, however.

We don't know any more about the unhappy Netflix-savvy boyfriend, nor the current status of his relationship with his girlfriend. But he has given us a few ideas about customizing the 'movies we think you'll love' section of our Netflix queue.