I was largely unimpressed by the toy line based on the film Avatar. Mattel's action figures were all too lanky, with funky likenesses and an overall cheap quality that looked more like an of-the-moment licensing cash-in than something they wanted to build a new, long-lasting line of toys around. I still love Mattel (I can't imagine growing up without Masters of the Universe), but I'm in love with Sideshow Collectibles.
Take a look at their Neytiri statue -- a $300 piece of polystone, lovingly rendered with all of the care that goes into every Sideshow product. They've started pre-sales on the Avatar statue, through their newsletter, and I'd expect brisk sales on their first Avatar collectible just based on the film's overwhelming popularity.
You can see a full view of the statue after the jump.