Yeah, it sounds like a broad enough idea that a movie could be made around it without needing the source material. But the movie will instead be adapted somewhat from I Saw You..., an anthology book featuring short comics by close to 100 artists, all inspired by real-life ads. McCloud has narrowed it down to four intersecting stories, though it's not known if these will be adapted from specific comics from the collection.
I Saw You will unfortunately be helmed by a single director, George Tillman Jr., who last gave us the Biggie Smalls biopic Notorious. Shouldn't there be at least three more filmmakers involved? Given that DreamWorks is spending the money for the connection to the comic, why doesn't the studio wish to respect the concept and format of that source material? Okay, fine the movie needs to cap the stories at about a 25th of the number in the book. Still, let's see a different director on each of those stories given that each stems from a separate artist.
I guess the studio would rather have a more fluid intertwining of plots featuring an ultimately united ensemble of characters, a la the recent rom-com He's Just Not That Into You. And after the failure of New York, I Love You, anthology films may be dead again for awhile. This is disappointing, especially since the 2000's never even had its equivalent of past portmanteaus New York Stories and Four Rooms to spotlight significant American filmmakers of their respective decades.
In the end, I Saw You will probably have little to do with its source than involve editor Julia Wertz as a producer along with Tillman and Robert Teitel (Barbershop). The whole thing makes me wonder if screenwriters are more likely to get a pitch sold if the words "comic book" are mentioned. Sure, romance comics have been around forever, but it still seems an odd source for simple chick flicks.
Check out some of the I Saw You... comic below: