Disney's viral marketing was the buzz of Comic-Con, and pretty much the coolest thing to ever hit the convention outside of Hall H. Both events were viral, and you couldn't find out about them unless you were in the right place at the right time, and in some instances decoding cryptic messages with mysterious information on them.

For Tron: Legacy, they built an entire 1980s version of Flynn's Arcade, complete with a secret entrance that would take you into the world of the film, and also an entire recreation of the Mad Hatter's tea party, which is part of Alice in Wonderland: The Touring Exhibition, which will be heading around the globe after leaving Comic-Con.

Fans received information that told them: "Tea Party will be held at 7th ave, between J & K st. Invitations are required." They had to head to the same location, where they were handed little invitations, complete with tiny keys attached to them. Inside, the fun really began as you headed down the rabbit hole to Wonderland, and were treated to props, costumes, and set pieces from Tim Burton's Alice in Wonderland, right down to Johnny Depp's frizzy orange wig.

Read on beyond the jump for our full breakdown of what the tour consists of. According to an insider we spoke to, this tour will be heading around the globe after it leaves San Diego, and might not be open to the public. So, catch it here in pictures while you can!





Upon entrance, a mysterious door blocks your way. Pushing the doors open sends you...



tumbling...



Right down the rabbit hole and straight out of the newly released teaser trailer for the film. Once inside, you wander through museum-style, straight to the Mad Hatter's tea party situated in the middle. Along the way you can see plenty of props and costumes from the film, including:



Alice's dress ...



the "Drink Me" bottles, in all different sizes ...



The keys to Wonderland ...



The tiny door (this was about eight inches tall) that Alice goes through ...



The Mad Hatter's costume ...



Including his hat, of course ...



and his wig.



The Tea Party was ready to go (and really something you didn't need to see on a completely empty stomach: it's all fake).



They also had the Red Queen's dress ...



And all of her heart-shaped accessories, including her heart-shaped spectacles ...



her heart-shaped boots (check the toes) ...



the heart-shaped scepter ...



the heart-shaped wig ...



and even the heart-shaped links on her chain.



Of course, the White Queen was prominently featured as well, with her dress on display ...



her mace ...



and a scale model of her palace room.



Of course, what tour would be complete without the Vorpal Sword that Alice uses to slay the Jabberwocky?


Check out the gallery for even more photos, and stay tuned to Cinematical for more Alice in Wonderland news.