As if we couldn't be any more excited about SXSW than we already are, a special event was added this morning that's gonna blow the hat off any film lover attending the conference. Under the Fantastic Fest at Midnight sidebar, a new section of the conference curated by the team from Austin's premiere genre festival Fantastic Fest, the brainchild of Alamo Drafthouse owner Tim League, SXSW will present a selection of footage (roughly 20 minutes or so) from Universal Pictures' hotly anticipated summer release Brüno, starring Sacha Baron Cohen. Coen's follow-up to the hit comedy Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan centers on another of the characters he created for his HBO show, The Ali G Show, an Australian Austrian fashionista out to make it in America. The screening is free to anyone while there's still room, so get there early because I have a hunch there won't be an empty seat once the projector rolls.

For those who'll be in Austin, the screening will be held at 11pm at the Alamo Drafthouse South Lamar on Sunday, March 15.