Zack and Miri follows two childhood friends who are strapped for cash, and come up with the wild idea of making a porn to ease their financial woes. The film stars Seth Rogen and Elizabeth Banks, but there are also plenty of familiar faces from Smith's usual stable (along with some of Judd Apatow's regulars).
It didn't come as a surprise when the film ran into trouble with the MPAA, and luckily Smith managed to avoid the dreaded NC-17 rating. But in the age of successful 'R' rated comedy, you would have thought the ratings board would move a little more with the times -- for goodness sake, Good Luck Chuck one-sheets made it stateside. Smith told EW, "When you've got the word 'porno' in the title, naturally, the marketing materials are gonna be scrutinized more closely by the MPAA, I understand they've got a job to do, but c'mon...this image isn't that dirty; they're both fully clad." So even though I am on Smith's side in the argument, you have to love his qualifier of 'that dirty'.
Zack and Miri will premier at TIFF on September 7th, and will arrive in theaters on October 31st.