Browsing CNN at 5:00 am yesterday -- it was TV morning -- I saw the story that the MPAA has decided to 'red-band' the trailer for the upcoming doc Deliver Us From Evil. The trailer -- cut by Lionsgate from Amy Berg's excellent documentary -- has, essentially, been rated 'R,' and can't play anywhere except in front of an R or NC-17 movie. Of course, as the CNN story explains many theater chains won't play 'red-band' trailers at all, meaning that the most traditional mode of publicizing a movie -- in the Coming Attractions -- isn't available to Lionsgate or Deliver Us From Evil in many cases. This decision is prompting Lionsgate to release the film unrated -- again, affecting where the film can be shown and advertised. (I wish Kirby Dick's This Film Is Not Yet Rated had done a better job of explaining that, in fact -- the mall leases and newspaper policies that strangle unrated films in their crib with red tape.) I've seen Deliver Us From Evil, and while it's about rough stuff -- a serial child abuser who was essentially protected by the Catholic Church for 20 years -- it's real stuff; this all happened, and nothing in director Amy Berg's treatment of the story is salacious or sensational or cheap. But the MPAA (whose anonymous ratings board includes representatives of clergy) is choosing to significantly impact the marketing of Deliver Us From Evil with their decision. As has been asked before: Who are these people again? And what, exactly, are they protecting us from? (Addenda: For the trailer, click here.)
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Browsing CNN at 5:00 am yesterday -- it was TV morning -- I saw the story that the MPAA has decided to 'red-band' the trailer for the upcoming doc Deliver Us From Evil. The trailer -- cut by Lionsgate from Amy Berg's excellent documentary -- has, essentially, been rated 'R,' and can't play anywhere except in front of an R or NC-17 movie. Of course, as the CNN story explains many theater chains won't play 'red-band' trailers at all, meaning that the most traditional mode of publicizing a movie -- in the Coming Attractions -- isn't available to Lionsgate or Deliver Us From Evil in many cases. This decision is prompting Lionsgate to release the film unrated -- again, affecting where the film can be shown and advertised. (I wish Kirby Dick's This Film Is Not Yet Rated had done a better job of explaining that, in fact -- the mall leases and newspaper policies that strangle unrated films in their crib with red tape.) I've seen Deliver Us From Evil, and while it's about rough stuff -- a serial child abuser who was essentially protected by the Catholic Church for 20 years -- it's real stuff; this all happened, and nothing in director Amy Berg's treatment of the story is salacious or sensational or cheap. But the MPAA (whose anonymous ratings board includes representatives of clergy) is choosing to significantly impact the marketing of Deliver Us From Evil with their decision. As has been asked before: Who are these people again? And what, exactly, are they protecting us from? (Addenda: For the trailer, click here.)
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