In a move that will be shocking to about 14 people (most of them under the age of nine), New Line announced last night that they will not be screening Snakes on a Plane for critics. Can you believe it? A totally buzz-driven film that is going to make money even if it sucks, not be pre-screened. Stunning news, huh? The best thing about the announcement is that the studio is spinning their decision as a sign of their love for fans, rather than their hatred of critics and everything they stand for. To wit: "Understanding that [fans] would be the driving force behind the film, we decided early on they should be the first to see it."Aw. Isn't that sweet? It's nothing to do with the fact that they're afraid critics won't like the movie, and might have the balls to harsh the whole country's SOAP buzz right before the movie comes out.
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In a move that will be shocking to about 14 people (most of them under the age of nine), New Line announced last night that they will not be screening Snakes on a Plane for critics. Can you believe it? A totally buzz-driven film that is going to make money even if it sucks, not be pre-screened. Stunning news, huh? The best thing about the announcement is that the studio is spinning their decision as a sign of their love for fans, rather than their hatred of critics and everything they stand for. To wit: "Understanding that [fans] would be the driving force behind the film, we decided early on they should be the first to see it."Aw. Isn't that sweet? It's nothing to do with the fact that they're afraid critics won't like the movie, and might have the balls to harsh the whole country's SOAP buzz right before the movie comes out.
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