In what is no doubt the smartest move made yet by the Superman Returns team over at Warner Brothers, it has been determined the best release date for the film is a few days earlier than initially planned. Why exactly is a midweek start smart, you ask? Let me tell you. First, because it's a summer flick so it'll pull in decent opening numbers regardless. Whil the two weekdays may pull a few numbers away from opening weekend box office, it's not like the money isn't coming in, they just get it on a different day.  Primarily, however, it is intelligent because it gives the film a few extra days alone with the silver screen in a summer that looks to be full of blockbusters. One film in particular has Superman a bit nervous -- Pirates of the Caribbean: Dead Man's Chest, the sequel to another major blockbuster will be launching the very next weekend. By bumping the release up a few days Superman can stave off the pirates for a few extra days and hopefully rake in a little more box office cash.

I don't know about you, but I'm certainly planning on personally helping out the box office numbers for both of these exciting films. I don't think the extra two days will make much difference to me -- I imagine I'll still see it on the weekend -- but nonetheless it seems like a smart plan.