I must admit, when I first saw this article about toy makers lining up behind potentially huge summer movies like The Da Vinci Code, I was wondering what kind of "toys" you could really market with a movie that features an albino monk at its center. They don't have lightsabers in The Da Vinci Code. Okay, so they're actually coming out with an adult board game, among other things, though toy makers say that even the most hyped movies can be a challenge to translate into high merchandise sales. Toy companies are interested in movies such as Warner Bros.' Superman Returns, Paramount's M:i:III, and Disney's Pirates of the Caribbean sequel (speaking of tie-ins, I bet the first Pirates sold a lot of eyeliner thanks to Johnny Depp). Sales or no sales, as long as these tie-ins don't make the kids chubby . . . Categories
I must admit, when I first saw this article about toy makers lining up behind potentially huge summer movies like The Da Vinci Code, I was wondering what kind of "toys" you could really market with a movie that features an albino monk at its center. They don't have lightsabers in The Da Vinci Code. Okay, so they're actually coming out with an adult board game, among other things, though toy makers say that even the most hyped movies can be a challenge to translate into high merchandise sales. Toy companies are interested in movies such as Warner Bros.' Superman Returns, Paramount's M:i:III, and Disney's Pirates of the Caribbean sequel (speaking of tie-ins, I bet the first Pirates sold a lot of eyeliner thanks to Johnny Depp). Sales or no sales, as long as these tie-ins don't make the kids chubby . . . 'Fone Finds
- The Best of Hot People Looking Hot in 2011 [NextMovie]
- The Top Five Super Bowl Halftime Shows [Urban Daily]
- The Most Pirated Movies of All Time [The Hollywood Reporter]
- The ‘Kindergarten Cop’ Kids: Where Are They Now? [Screen Junkies]
- 'SNL': Best & Worst Moments of 2011 [EW]
- The Worst Players Who Made the Most Money [Bleacher Report]
- The Best Reviewed Films of 2011 [Rotten Tomatoes]
- The Most Annoying Reality TV Stars of 2011 [HitFix]
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